Promotional products get crowds to notice your product or service: they’re as essential to businesses as a form of marketing and professionalism. When one goes to dine at a corporate restaurant chain, the waiters and waitresses all have on the same uniform. Usually, print on said uniforms will either be embroidered, or inked onto the shirt through silk screening. Silk screening is also known as screenprinting. It is the process of taking a silk screen, (which are actually now made of nylon, but still work the same way) applying emulsion to it which makes a thin layer over the silk screen (so the paint doesn’t pass through the silk screen and then burning an image into the emulsion which is light sensitive. You use a transparency done in black to burn the image into the emulsion: only the image will burn into the emulsion. Once the transfer is completed, you lightly wash away any excess emulsion from the screen, and then it’s time to start making products! The screen is fastened to a silk screening machine that holds the medium that you’re printing, ie: t-shirts, bags, ball caps, etc. and also allows the silk screen to be pressed against the medium. When the screen is over the medium, appropriate color ink for the layer you’re working with is applied over the screen and a squeegee type of tool is used to press the ink over the medium. When the silk screen is lifted, you have your image printed (or one layer of your image – remember, each color needs a new all black transparency!)
Silk screening is a rewarding profession and it allows for creativity and action. You’ll be moving and doing plenty of things to get the screens ready. You’ll be able to work with clients to discuss designs. You can also be your own boss as a silk screener. Not for everyone, silk screening is messy at times with the chemicals and needs a well-ventilated area, but it is a lot of fun for anyone to try at least once.
Most people who hear about silk screening come across it because they have a company or represent a company that needs custom make shirts or apparel. When people go looking for a cheap, mass produced uniform, silk screeners are the folks who get competitive. If you’re looking for silk screening services, look for tell-tale signs of expertise: how many different types of items can they offer printing on, how long have they been in business, how good is their customer service and if they take orders online, are they secured by VeriSign are all good questions to ask. Stunning websites also only work to build credibility: if you find a silk screening site that integrates flash and looks more professional than the traditional white background site with a logo, take that as an indicator that these folks are here to design. One last thing to be sure to check are customer testimonials: usually businesses legitimately retrieve these from correspondences between customer service and real customers – they are valuable tips!
Best way for making your product eye-catching at initial launch is promotion. Follow the link to get best services on
promotional t-shirts and
promotional products in Canada and get great future for your product.
Loading...